Executive Chairmen

Rashid Bashir

Mr. Rashid Bashir is an accomplished and successful businessman with over 30 years of experience in the real estate industry. As the Managing Director of Chohan estate, one of the leading real estate names in Pakistan’s history, his exceptional knowledge combined with his decades of experience drove significant revenue and growth for the organization that made Chohan Estate a benchmark for the entire industry.
Expanding his horizon in 2015 he co-founded Knightsbridge Capital Group, a successful consulting agency that endeavors to create long-term value, and provides solutions for equity partnership in growth companies & projects.
Wherever Mr. Rashid Bashir goes, he brings to the table a strong history of leadership qualities which not only adds directly to an organization’s revenue, but also inspires everyone around him to meet the highest standards of professional ethics, quality of work, and focus which he himself demonstrates.

Chairman

Iqrar Ul Hassan

Iqrar Ul Hassan– the name rings a bell because it has been immensely instrumental in exposing the truth, unveiling frauds & injustices on many fronts. This Lahore-born patriotic journalist has been associated with Pakistan’s top-rated channel ARY News since 2006.Pakistan’s real estate sector is fast-growing, and so are the scams, malpractices, and frauds associated with it. In 2012 Iqrar founded Team Sar-e-Aam and invited people from all walks of life to sign up & strengthen Pakistan from the inside out.Good deeds, whether minor or major, done independently or collectively, are the only requirement to join this grand ensemble.
Today Iqrar-Ul-Hassan is on the leading front of a massive force comprising over 1.6 million registered Pakistanis (mostly youth) who are at his beck & call, anywhere in Pakistan to serve humanity. A courageous man who faced many hurdles to demonstrate constitutional complacency, corruption& incompetence in front of the nation; He toiled hard, fought many battles, and even risked his life, to be the National Hero of Pakistan that he is today. Iqrar is an icon of trustworthiness, kindness, and courage. He decided to pledge his name to Perfectum to ensure this collaboration carries his legacy forward. Iqrar’s decision to step into the real estate business was based mostly on the trust deficit in the construction industry both locally and internationally.
Consumers nowadays are more informed, but ironically still susceptible to scams. Real estate scams run the entire gamut, from legal frauds, deliberate delays, property flips, phantom sales, false promises, delayed approvals, title frauds, fly-by-night operators, deviations from approved plans, etc. It’s a double whammy for gullible real estate investors since justice for fraud victims is long drawn and uncertain, due to the complex nature of disputes in this sector. The absence of an industry watchdog compounds matters further. Iqrar ul Hassan knows that peace of mind is an integral part of customer experience and as such, we all have buying experiences that shape our opinion of the company we buy from. He believes customer experience is a better predictor of loyalty and word of mouth, than any other measure and wishes to offer that very peace & confidence to anyone doing business with Perfectum Ventures. He is true to his commitments and has prudently selected this joint venture to facilitate and empower people to invest in Pakistan’s property without hesitation – and with sheer confidence!

Chief Executive

Shoaib Shahid

Shoaib Shahid is An Award-Winning Industry Leader in International Sales and Business Development strategies, Investor, and Entrepreneur. Over 15+ years of experience in Real Estate Sales, leadership, and negotiations.He is an entrepreneur and pioneer of multi-award-winning real estate companies. Before this, Shoaib had been affiliated with Christie’s International real estate and Sotheby’s international realty, the world’s largest luxury real estate brands. He has won multiple awards of Being # 1 and a Top earner for consecutive 3 years. That was the time when he sold properties worth USD 1.5 Billion. Shoaib was also associated with a leading joint venture consulting firm of Saudi Arabia which attracts multi-billion dollars investment in different sectors within Saudi Arabia.
Through his leadership and management skills, he is responsible for driving Perfectum to be the leading provider of luxury realty services and joint venture consultancy for mega projects. Shoaib began building his property portfolio at an early age in Lahore and worked with the largest real estate company as a Head of Sales House/ International markets.
As the UAE entered its 2nd boom, Shoaib intercepted the opportunity to increase his portfolio internationally and relocated to the Middle East. As the UAE’s property market matured, he focused his energy fully on the luxury real estate sector and soon became a forerunner within the luxury properties. Shoaib’s goal is to make Perfectum, the largest and most prestigious luxury property developer and the # 1 Joint Venture consulting firm across Pakistan. Shoaib holds a master’s degree from Government College University, Lahore as well as a Bachelor’s Degree in Law from the University of Punjab.

Managing Director

Shabbir Hussain

Sabbir Hussain is a Managing Director at Perfectum Pvt. Ltd. With over 12 years of experience. Shabir’s focus is to offer property solutions to high-net-worth individuals and investors. His key strength is providing honest and professional service by giving insight on current market conditions and educating clients on where to invest their money to maximize their returns. He specializes in real estate development and land acquisition in Pakistan as well as in prestigious off-plan projects.
With an entrepreneurial mindset and, most importantly, a can-do attitude, Shabbir plays a key role in running an efficient and successful Sales and Operations department. Throughout his career, he has been part of the real estate business development which has greatly assisted in the ongoing expansion of Perfectum Pvt. Ltd. He is equipped in handling complex projects, including defining market analysis, restructuring, and improving overall business performance.
Shabbir has worked on various operation models including property development. Shabbir’s core competencies are project developments, commercial investment, land acquisitions, new business development, and sales of luxury properties. He also holds a degree in Business Management from the University of Punjab.

Director International Affairs

Ehsan Ul Haq

Founder and Chief Executive of Ehsan Enterprises, Founding Partner of TBH: The Brokerage House, Director Business Development at Perfectum, the luxury lifestyle company, and Former Vice President of Health Zone Foundation, Mr. Ehsan is a noteworthy name in the real estate industry with a remarkable professional journey of almost 20 years. A computer science graduate, Mr. Ehsan started his career at Chohan estate in 2003 as a sales associate and quickly climbed the ladder due to his extensive knowledge of the market and keen insights into the ground realities surrounding each project he was assigned to. Early in his career in the real estate industry he went on to become the team-lead, and then the Branch Manager soon after.
His success came from persuasively managing large teams and a display of strategic acumen, making him the go-to person for corporate deals within the company. He consistently exhibited his expertise in managing general operations, financial performance, marketing and sales strategies, corporative liaison, professional networking and building lasting partner and client relations for successful commercial real estate ventures. He is also skilled in procurement, effective negotiations with vendors, developing efficient communication and organizational procedures, and multitasking through concurrent projects, orchestrating those effectively with a result oriented and time-optimal discipline. His journey from entering in the industry as a fresh graduate, to serving on directorial board of three different organizations reflects well his groundedness, insight, experience, expertise and grit as a thorough professional.

Director International Affairs

Zeeshan Pasha

With a vision for success Zeeshan’s expertise are in Business Development, Real Estate Investment and Property Management. For decades, he has mastered the proper strategic direction for his business, staff and clients. Zeeshan is an inspiring leader with a mindset to see the ‘big picture’ in a variety of settings with a proven track record of managing his own Real Estate Portfolio measuring EUR 40 Million €. Born in Pakistan and raised in Germany makes Zeeshan multi-cultural as well as multi-lingual in Urdu, German and English. He has made high quality investing decisions to advance his business and increase profits. In the Frankfurt-Germany area, Zeeshan is a well know Real Estate Owner, Investor and Business Leader when it comes to Property Management and buying and selling Real Estate with an average portfolio of EURO 30 Million € per client.
With a vision for success Zeeshan’s expertise are in Business Development, Real Estate Investment and Property Management. For decades, he has mastered the proper strategic direction for his business, staff and clients. Zeeshan is an inspiring leader with a mindset to see the ‘big picture’ in a variety of settings with a proven track record of managing his own Real Estate Portfolio measuring EUR 40 Million €. Born in Pakistan and raised in Germany makes Zeeshan multi-cultural as well as multi-lingual in Urdu, German and English. He has made high quality investing decisions to advance his business and increase profits. In the Frankfurt-Germany area, Zeeshan is a well know Real Estate Owner, Investor and Business Leader when it comes to Property Management and buying and selling Real Estate with an average portfolio of EURO 30 Million € per client.

Director HR

Danish Shehryar

Mr. Danish Shehryar is a Senior Banker having 30 years of Experience Starting as an Officer, Zonal Chief, Circle Executive, G.M to the level of Country Head, and Human Resources in two Banks.
He has served all over the country, and outside, including Paris, and London UK. He is a trainer, Career Counselor, and Mentor and is active socially and in all type of Electronic Media. Presently he is Part of Perfectum Pvt Ltd, as a Director of Human Resources/Administration. Being one of the Founding members of the Company.

Director Public Relation

Armala Hassan

Armala Hassan is a PR Director at PERFECTUM Pvt. Ltd. Vibrant as ever, Armala is a name that is well-synchronized with style, charisma and panache. Her extensive portfolio of six years is an impression of how diligently and creatively she has been working and proving her mark in the ever changing media industry. In the era of Digital age, where buying decisions are heavily stimulated by social media façade, Armala Hassan knows exactly how to chisel away and impact market buying decisions through her strong influencing profile.
Armala began knocking together her portfolio at an early age with one of the mainstream news media house as a Sports Anchor. Later, as the media market entered its boom, Armala seized the opportunity to work with the biggest news media in Lahore. Through unwavering demeanor and perennial energy, Armala, today, has solidly marked her footprint in the national and International basing.
Armala is currently hosting a morning show on a leading television channel. Joining this venture as a PR Director is her dream come true. Her commitment and passion are to persuade and entrust people with the ever-appealing real estate façade of Pakistan with ultimate tenacity and elation.